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What does Vince Lombardi & Engineering have that McDonald’s should consider emulating? Metallic hamburger buns anyone?

McDonalds is one of 10 companies currently on our Failure Watch, its latest initiative seems to have not just stalled but potentially backfired…. with its franchisee’s. Several media outlets like the International Business Times and the NY Post picked up on a survey conducted by Japanese finance company Nomura of 29 franchise operators who own [...]

By | 2018-07-06T13:07:02+00:00 October 18th, 2015|Uncategorized|Comments Off on What does Vince Lombardi & Engineering have that McDonald’s should consider emulating? Metallic hamburger buns anyone?

The shiny object compulsion

When Vince Lombardi took over the until-then losing Green Bay Packers football team, he was asked what he was going to change. The players, the strategy, the plays, or the training? Lombardi replied that he wouldn’t change any of these but would instead concentrate on being “brilliant on the basics.” His response came to mind [...]

By | 2018-07-06T17:31:32+00:00 October 4th, 2015|Uncategorized|Comments Off on The shiny object compulsion

Overview of Services for Spanish Speaking Consumers

Search Mobile Websites & email   Search Engine Optimization Pay per Click Ads (Google, Bing, Yahoo)   SMS text campaigns Mobile websites QR codes Mobile Apps Web audits Web creation & design Translation into Spanish email campaigns Social Media Analytics & Insights Direct Marketing        Social media audit Content Strategy All digital campaigns [...]

By | 2018-07-06T13:21:01+00:00 July 6th, 2013|Uncategorized|Comments Off on Overview of Services for Spanish Speaking Consumers