Alex

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So far Alex has created 13 blog entries.

What does Vince Lombardi & Engineering have that McDonald’s should consider emulating? Metallic hamburger buns anyone?

McDonalds is one of 10 companies currently on our Failure Watch, its latest initiative seems to have not just stalled but potentially backfired…. with its franchisee’s. Several media outlets like the International Business Times and the NY Post picked up on a survey conducted by Japanese finance company Nomura of 29 franchise operators who own [...]

By | 2018-07-06T13:07:02+00:00 October 18th, 2015|Uncategorized|Comments Off on What does Vince Lombardi & Engineering have that McDonald’s should consider emulating? Metallic hamburger buns anyone?

The shiny object compulsion

When Vince Lombardi took over the until-then losing Green Bay Packers football team, he was asked what he was going to change. The players, the strategy, the plays, or the training? Lombardi replied that he wouldn’t change any of these but would instead concentrate on being “brilliant on the basics.” His response came to mind [...]

By | 2018-07-06T17:31:32+00:00 October 4th, 2015|Uncategorized|Comments Off on The shiny object compulsion

Featured Speaker at the 2015 PDMA Conference November 10th

Very excited to be speaking at an organization near and dear to me, the Product Development and Management Association. My first article on the topic --the use of Root Cause Analysis --was published in the March 2011 edition of the PDMA's "Visions" magazine. I will be the Keynote speaker at the 2015 PDMA Annual Conference [...]

By | 2018-07-08T11:03:52+00:00 October 3rd, 2015|PDMA|Comments Off on Featured Speaker at the 2015 PDMA Conference November 10th

Failure Watch-Top 10

The following are products and companies which are on our Failure Watch The following are the reasons I put these products and companies on the Failure Watch list, for those not familiar with Altman's z-score, it is a formula that helps to predict the likelihood  that a company will be facing bankruptcy within a 12 [...]

By | 2018-07-06T13:26:46+00:00 August 4th, 2015|Failure Watch|Comments Off on Failure Watch-Top 10

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they [...]

By | 2018-07-06T12:54:43+00:00 April 17th, 2014|Business advice, SEO|Comments Off on Is Search Engine Submission Necessary?

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any [...]

By | 2018-07-06T13:12:41+00:00 April 17th, 2014|Online marketing, SEO|Comments Off on Can Any Inbound Linking Hurt My Ranking?

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor [...]

By | 2018-07-06T12:49:28+00:00 April 17th, 2014|Advanced SEO Techniques, Online marketing, SEO|Comments Off on The Importance of Anchor Text in Back-links

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines [...]

By | 2018-07-06T13:03:37+00:00 April 17th, 2014|Advanced SEO Techniques, Business advice, SEO|Comments Off on Absolute Links vs. Relative Links – SEO Value

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the [...]

By | 2018-07-06T12:52:23+00:00 April 17th, 2014|Advanced SEO Techniques, Brand development, SEO|Comments Off on Incorporation of Company Branding and SEO